What’s your social media brand like? If it is spotty and doesn’t make sense, you aren’t doing yourself any favors. While cleaning up elements like negative comments on places like GlassDoor and RateMyTeacher are all smart moves, how you approach social media is critical.
The first thing you need to determine is what is your brand image? Are you building a brand on pictures? Then Instagram might be the right choice. Facebook is better for a mixture of images and text. While Google+ is usually reserved for those who are tech savvy with a target audience of men, and Pinterest has a target audience of women.

Every item that goes on your social media accounts should also build brand reputation, and be simple to share. Avoid posting information and items that won’t appeal to your target audience. Instead, think of high quality nursing articles to share. While avoiding unprofessional memes and clickbait that only frustrate users. As you see what is getting more responses, focus on sharing that type of content instead.

But don’t simply rely on your own efforts. The truth is that you’ll gain far more traction by publishing content that tags influencers and other businesses too. This cross promotional platform will benefit both of you and this can help your efforts. Just note that before you start tagging random places, it is generally a good idea to sit down and get their permission to do so first. That way, you avoid an awkward situation where they end up removing you later on instead. Remember, that each time you mention someone in a publication, Google Alerts has the potential to pick this up and if they know to watch for it, you’re more likely to have them recommending the article for all the right reasons.

Don’t rule out advertising to help build your brand either. Today, the only way to gain visibility is to utilize the different campaigns on the ad networks. You’ll want to offer incentives and find new ways to get your brand out there. This can be as simple as doing campaigns to boost attendance, and even giving away discount vouchers off of courses. The goal is to give people something that makes them want to not only follow and share your content, but to also recommend your brand to others who might be searching for a nursing school.

Also show you are attentive to the needs of those who post. If someone gives you praise, thank them. If someone has a question about your nursing program, respond as quickly as possible. This shows you aren’t a fly by night college looking to book seats. Instead, you have a vested interest in the success of people and that will hold more value in your brand. You can also take this a step further by opening up public conversations on your page and then leaving them as an archive for others to see.
With a little effort on your part, you’ll be able to boost your brand’s reputation on social media.

Article provided by, Advocate Search Group – a recruiting firm focused exclusively on filling academic nursing program positions throughout the USA

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