Use of Your Nursing School’s Brand to Recruit Faculty

by | Mar 28, 2017 | Nursing Programs | 0 comments

One of the best ways to recruit faculty for nursing schools is to use the name recognition of your university or college that offers nursing degrees. The name recognition for colleges and their reputation is important to students who seek to attend the best and most affordable schools for their training. Networking is the key to finding and retaining qualified faculty. Higher level institutions that teach nursing are more likely to have the reputation of being in a desirable geographic area and have additional benefits other than financial to offer prospective faculty. Schools that are in an area with recreational sites and away from large cities are one example of this.

The advantages of having a well-known name when attempting to attract faculty is one of the greatest assets a school has because it already has recognition across a wide area. Alumnus from the school will be likely to recommend friends and relatives to attend or work at the school because they know the reputation of the institution. The same concept applies for professional sports teams, alumni contacts make a difference when the athlete selects a school to attend.

Facilities that are world class in terms of educational opportunities, recognition by recognized professional publications and state of the art technology are also among the important reasons educators choose to teach in these locations. One of the best known and hardest places to receive an education in nursing is Columbia University in New York. The professors and doctors associated with this school are part of what draws students and educators alike.

Schools that offer baccalaureate, masters and doctoral degrees in the field of nursing draw educators to them because they offer programs and training to become the best in the nation. Acceptance and graduation from these institutions will land the graduate a job that will pay well in many ways. The name recognition and expertise will ensure they are part of a well-known tradition among top schools. Core values, classroom and laboratories that are the finest available will ensure that the faculty live up to and enlarge the brand of the school where they work.

Advertising, brand name recognition and alumni are parts of the puzzle. Add location and emphasis on teaching the best students available means that faculty will be beating a path to become part of your winning team. Education and learning change so rapidly as the advances in medicine grows, so it is important to figure out the winning strategy to find and hire the exemplary nursing educators first to offer the best programs available for students. 

 Article provided by, Advocate Search Groupa recruiting firm focused exclusively on filling academic nursing program positions throughout the USA

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